Corporate interview videos that give your company a real voice

Corporate interview videos are the most direct way to let a company speak in the voice of the people who truly build it: the founder, the CEO, the people behind the product. We treat them like a small film, not a simple recording. Because the difference between documenting a story and shaping it comes down entirely to the eye behind the camera.

How we make corporate interview videos, in practice

Behind an effective interview lie many technical and narrative choices: from framing to lighting, all the way to the edit. Elements that work together to give the message strength and clarity.

Pre-production choices

When a company asks us to produce corporate interview videos, we don’t just organise the shoot. We bring to the table the expertise built over years of documentary television productions for Mediaset, Discovery and Rai. In the early planning stages with the brand, it’s important to convey how certain tools like a two-camera setup, a teleprompter or the editorial support of a writer, can put people more at ease, streamline production time and improve the effectiveness of the content. The writer, for example, prepares the material together with the interviewees and then follows the questions on set, making sure the output is right in terms of both delivery and content. Sometimes a portable teleprompter is needed, which lets the interviewee read the text while looking straight into the camera (though it can come across as a little stiff for those who aren’t used to it).

Finding the right location for corporate interview videos

Sometimes we shoot directly at the company’s premises (we start with a location scout to assess the spaces and decide on camera positions). Other times, if they don’t have a space they feel is suitable, we turn to studios. We have partnerships with several of them: it depends on whether we’re after a more corporate look or a warmer atmosphere, whether we need an infinity cove or want to use a green screen. In short, the options are many, and the key is finding the best production choice.

How we run the shoot

If our spirit animal is the dinosaur, our symbol is probably an accordion. We scale to the size of the project: for lean productions we work with an agile, essential setup, while for more complex projects we expand the team and the production structure as needed. Even on lighter productions we generally work with a two-camera setup. It’s a solution that makes interviews more dynamic and gives us greater flexibility in the edit. We use fast lenses and a visual approach that flatters the subject, creating clean, professional images that stay consistent with the brand’s language.

Particular care goes into the lighting. Even in the most ordinary spaces we work to build a balanced, polished image, stepping in when needed with extra lights and small accents that add depth and character to the scene. It’s often these details that make the difference between a simple recording and content that conveys quality and authority.